How to connect with your audience on social media
Social media has become an important part of the marketing strategy of any modern business. But coming up with relevant and interesting content to post is only half the battle. The other part is to engage with your subscribers to keep them coming back for more.
To help you with this task, we interviewed members of the Young Entrepreneurs Council to find out what brands need to remember when contacting or interacting with their audience on social media. The YEC is an invitation-only organization of young entrepreneurs who represent almost every industry, generate billions of dollars in revenue each year, and have created tens of thousands of jobs. Here is what they said.
1. Have a process for answering technical questions.
“Some customers, especially young people, may try to approach your business on social media. They may want support information or get details about a product they are about to purchase. If someone manages your social profiles for you, make sure there is a process in place for technical questions. A wrong answer could have a negative impact on the business. Make sure these questions are passed up the chain. – Matt Doyle, Excel Generators
2. Be kind and show some love in return.
“Social media platforms, like Instagram, are a powerful tool for personal and commercial brands. When contacting or engaging potential clients, it is highly recommended that you be personalized. Simply react by replying to every new follower or comment that you get in your profile. Not only will this increase your own engagement and relationships, it will also increase your income. “- Fritz Colcol, ABN Circle
3. Don’t offend others.
“I’ve seen so many influencers and brands offending certain audiences on Instagram. If an influencer or brand doesn’t have anything nice to say about something or someone, then don’t say anything at all.” – Kristin Kimberly Marquet, Marquet Media LLC
4. Adapt the content to the channel.
“Social media platforms have unique content formats, idioms and audience expectations. What works on Twitter won’t work on Facebook, although you could potentially offer the same content to both. What works on Instagram won’t work on Pinterest, even though both are image sharing sites. Make sure you understand the uniqueness of each platform. “- Corey Northcutt, Northcutt corporate SEO
5. Respond in a timely manner.
“If you want to engage in social media as a business or a brand, the responses have to be timely. You don’t need to respond immediately, but you also can’t wait a week to follow up. Often times when people engage on social media, they’re looking to get a question answered fairly quickly, but don’t want to make a phone call. A quick response on social media can build loyalty and lead to sales. “- Yaniv Masjedi, Nextiva
6. Maintain a consistent tone.
“It’s important not to let social media be too comfortable for your corporate brand. Too often people think this is a place to be laid back, but maintaining a consistent tone with your brand is important to keeping people engaged, and in the event that there is a strong negative review, you will have to. minus a buffer for proper communication. “- Nicole Munoz, Nicole Munoz Conseil inc.
“Stay connected with your intention, which should hopefully be to create a community of people who support your mission. Work to generate not only one-on-one connections through your social media, but more of a community where your audience not only interacts with. you but with each other about your message, your products and services. – Jared Weitz, United Source of Capital Inc.
8. Keep an eye out for platform updates.
“Stay informed with every new update and how it can benefit you and your followers. For example, Instagram users watch stories more, Facebook users enjoy long posts more, and YouTube has more. video viewers. With the new [Instagram] updates, we have Like Highlights, Text Captions, Products and IGTV. Facebook offers highlights and a “watch with a group” option. YouTube offers live streaming and publishing options. Every update should be maximized or used. “- Daisy Jing, Banish
9. Listen to your subscribers.
“When trying to grow your brand, it’s so easy to get into the habit of just focusing on promotion, entertainment, and education. Yes, it’s important to make sure you’re sharing your story and providing valuable content, but it’s also important to listen. In order to effectively and positively reach people, you must first track their comments, reviews, and activity. “- Blair Thomas, Broker
10. Take negative conversations offline.
“It’s important to take negative conversations offline for several reasons. First, it keeps it from overflowing and attracting more negative attention from other customers, of course. However, it also allows you to have a more in-depth personalized conversation with a dissatisfied person. user or customer so that you can better understand their problem and meet their needs. “- Andy Karuza, FenSense
11. Be kind and empathetic to unhappy customers.
“When you venture online, be prepared for anything. No matter how hard you try, you’ll likely end up meeting someone who isn’t happy with their experience with you or your business. ready for that to happen, and when it does, answer their questions and concerns with kindness and understanding. Your empathy will go a long way with others on the platform. “- Rana Gujral, Behavioral signals
12. Represent your business well.
“Being on social media and interacting with people is no different than walking into your business. Be professional, represent your business well and bring them meaningful interactions. You want people to come back. and the best way to get that is to give them the goods. – Zach Binder, Bell + Ivy
13. Show your personality.
“Originality and personality are important. Whether it’s Twitter, Facebook, Instagram or some other site, people are inundated with engagement requests. name in particular, say something about yourself or anything else that will set you apart from the competition. “- Andrew Schrage, Money Crashers Personal Finance
14. Share and speak with your customer’s voice.
“By speaking directly to people, brands are more likely to be successful if they can share testimonials and maintain authenticity. Even in one-off exchanges or trend deviation opportunities, be authentic and keep your message as close to the voice of the customer as possible to ultimately resonate better with your community. “- Kyle Wong, Pixlee
15. Provide thoughtful and valuable content.
“People come to social media to get involved. They are looking for entertaining and educational content that stimulates them. Make sure that when you approach people, you have thought provoking questions and other useful material in mind. It is important to be authentic and to create value. People will notice and interact with your brand. ”- Blair Williams, Member Press
16. Make connections between the brand and the audience.
“Brands must always remember to provide value to their users, whether it’s answering their questions or providing support. Engagement isn’t always about trying to sell your brand, but rather focusing on creating a bond between the brand and its user. “- Jordan Edelson, Aperitif Mobile LLC
17. Be authentic.
“Users are looking for authenticity. They want to feel connected to the brand and get content in a natural way. Make sure you are using the correct voice. Who is your audience? Do you know how to talk to them to make your message resonate? A great tool to use for this is live streaming. It allows you to connect with your subscribers in real time and create memorable content. “- Stanley Meytin, True film production