DoorDash Delivers ‘In the Zone’ to Revitalize Women-Owned Restaurants
- DoorDash launched a multi-channel campaign to promote Made by Women, the delivery service’s platform to support women-owned businesses, during Women’s History Month. National ‘In the Zone’ campaign features WNBA player Chiney Ogwumike and covers television, digital and social media, by an advertisement.
- Customers who search for the keywords “female-owned” will see local businesses that have chosen to be listed on Made by Women and that offer door-to-door delivery service through DoorDash. The company plans to add more listings in the coming months, including female-owned restaurants contacting the company directly to participate.
- Seeking to maintain its recent momentum as delivery services have grown, DoorDash and its Caviar unit have added built-in carousels to women-owned businesses in select markets to help customers find them. DoorDash this month will donate $ 1 for every DoorDash and Caviar order from merchants who participate in the Made by Women platform, up to $ 100,000, to the James Beard Foundation’s Women’s Leadership Programs, according to the announcement.
DoorDash’s “In the Zone” campaign with Chiney Ogwumike urges customers to support women-owned businesses during Women’s History Month. The multi-channel effort is notable to include a way for women-owned businesses to be featured in a section of the DoorDash app, making it easier for customers to find local merchants and restaurants delivering delivery. via DoorDash. The company plans to expand the platform beyond March as part of its longer-term commitment to boost female entrepreneurs.
This commitment includes a loan matching program to provide finance to women-owned businesses that do not have access to traditional sources of finance. Last year, the company partnered with Kiva, a global non-profit organization that provides 0% equity crowdfunding loans to eligible business owners, to create a $ 150,000 fund. for small businesses. Restaurants owned by women who identify as female are now eligible for loans of up to $ 5,000, with the DoorDash fund, according to the announcement. Supporting the catering app for women-owned businesses can help foster goodwill towards your brand as young consumers show a preference for companies that demonstrate a commitment to diversity, inclusion and social causes.
DoorDash’s Women’s History Month campaign is another sign of the company’s efforts to maintain the momentum of last year, when its earnings more than tripled to $ 2.89 billion because home consumers relied heavily on delivery services. The company’s recent campaigns include a collaboration with the fast and casual restaurant Shake Shack. to help couples celebrate Valentine’s Day at home. The effort included a live concert by 1990s boy group Boyz II Men and limited-time menu items. DoorDash has also branched out outside of food delivery to provide services to small businesses that lack the financial resources to hire full-time delivery drivers. The company last month promoted these services with his first Super Bowl commercial as part of a booming campaign starring ‘Sesame Street’ actor Daveed Diggs and Muppets.